Bloomberg’s Mark Gurman stated today that Apple Watch models due this year will retain their current design, dispelling rumors of a major overhaul. The Apple Watch Ultra’s 2022 redesign marked a significant departure, but subsequent updates have been incremental. Gurman emphasized that Apple prioritizes functional improvements over aesthetic changes, though enthusiasts hoping for radical shifts may need to wait.

Speculation about a redesigned ‘Apple Watch X’ or magnetic bands has circulated for years, but no prototypes have materialized. Apple’s focus appears to be on refining existing features, such as health tracking and battery life, rather than visual revamps. This aligns with the company’s approach to iterative updates, ensuring stability for users reliant on the ecosystem.

Industry analysts suggest a potential redesign could emerge in 2028, citing Apple’s typical two-to-three-year cycle for major hardware changes. For now, consumers should expect minor tweaks, not a complete transformation, in the upcoming lineup.