Apple shares fell more than 2.5% in early trading after Nikkei Asia reported that the company is cutting iPhone 18 Pro component orders due to weaker-than-expected demand. October orders were reportedly reduced by at least 15%, with higher memory costs and $100 price increases weighing on demand.
The report comes as Apple's latest flagship lineup faces a tougher market. Apple unveiled the iPhone 18 Pro and iPhone 18 Pro Max on September 9, 2026. Both devices look very similar to the iPhone 17 Pro models but include several upgrades, including a smaller Dynamic Island that can show up to three Live Activities at once. The 6.3-inch and 6.9-inch display sizes remain unchanged.
Apple has also updated its tech specs pages to clarify which models use its new C2 cellular modem. The iPhone 18 Pro uses the chip worldwide, while the iPhone 18 Pro Max uses it in every country except the U.S.
Pre-orders began September 12 in the U.S. and many other countries. Customers who did not order at launch may face longer delivery waits, depending on their chosen configuration.
Source: MacRumors · Summarized by HeadlinesBriefing