Apple's iPad mini product page shows the device held by pinched fingers on its U.S. website, but the South Korean version omits this gesture entirely, displaying the tablet alone.
The same localization occurred with the iPhone Air page in 2025. In South Korea, the pinched-fingers gesture is reportedly interpreted by some as a symbol mocking men's genital size, prompting Apple to avoid the imagery.
Apple has not commented on the change. The new iPad mini features an 8.5-inch OLED display, A20 Pro chip, and IP67 water resistance, announced alongside broader OLED MacBook Pro launches planned for October 27.
The adjustment highlights how global brands navigate cultural nuances in marketing. Apple's South Korean site reflects sensitivity to local interpretations while maintaining consistent product specifications worldwide.
Source: MacRumors · Summarized by HeadlinesBriefing