Apple has launched Apple Music Connect, a dedicated platform for labels and distributors to manage promotional assets, replacing the ill-fated social platform of the same name shut down in 2018. This new hub provides essential tools like Promote for creating visual assets, Apple Music Pitch for editorial submissions, and Media Requests for managing press photos.

The service aims to streamline how labels coordinate artist marketing across Apple Music surfaces and external channels, offering Marketing Tools for generating affiliate links and embeddable players. Apple Music Connect marks a strategic shift towards professional collaboration, moving away from the failed consumer-facing social feature that couldn't sustain user engagement. This development underscores Apple's focus on strengthening its ecosystem for industry partners rather than direct artist-fan interaction.