Apple potentially used a shell company called Home Services LLC to secretly file for a "HomeView" trademark in the U.S. and other countries last year, alongside another shell company, Home Operations Suite LLC, filing for a "homeOS" trademark. The filings coincide with Apple's upcoming "Welcome home" launch on Tuesday, October 13, where a new smart home hub may be unveiled. Industry observers speculate the device could be named HomeView or "Home Pad," though Apple has a history of using trademark filings as placeholders—visionOS was once trademarked as "xrOS" before being finalized.
Apple's existing ecosystem includes devices like the Apple TV 4K and the Apple Home app, raising questions about naming clarity if a product like "Apple Home" is introduced. With multiple naming possibilities—HomeView, Home Pad Pro, or simply Apple Home—the tech community eagerly awaits Apple's official reveal.
Source: MacRumors · Summarized by HeadlinesBriefing