Tim Cook shared a "Good Morning" video ahead of today's WWDC 2026 keynote. The Apple CEO appeared alongside celebrities including country singer Lainey Wilson, actress Rhea Seehorn, and DJ Zedd as they greeted viewers in various creative ways. Cook concluded with his signature "good morning" style ahead of the 10 a.m. Pacific keynote, setting a personal tone for the company's annual developer conference.

This event marks a significant transition for Apple as Cook prepares to step down. The company confirmed hardware engineering chief John Ternus will become CEO on September 1, making this WWDC likely Cook's final event running the company. The leadership change comes during a pivotal moment for Apple's product roadmap and strategic direction under new management.

The pre-keynote video reflects Cook's personal approach to major company events. As Cook prepares to hand over the reins, industry watchers will scrutinize today's announcements for strategic alignment with Apple's post-Cook vision. The transition represents a defining moment in the company's history as it navigates the next era of innovation without its long-tenured leader at the helm.