WhatsApp is developing a feature allowing users to back up chats to its own encrypted cloud storage, alongside existing Google Drive and iCloud options. Android users may soon choose between Google's service or WhatsApp's 2GB free tier, while iOS users could access similar functionality via iCloud. The report by WABetaInfo notes encryption will be mandatory for WhatsApp's cloud backups, unlike optional encryption for third-party services. This shift aims to centralize data management but raises questions about user control over encryption keys.

The new cloud option includes three security layers: passkey authentication, password protection, or a 64-digit encryption key. While Google Drive and iCloud backups remain optional with encryption settings, WhatsApp's proprietary storage will enforce encryption by default. This aligns with the company's broader push for end-to-end data security across platforms.

A premium 50GB storage plan is reportedly priced at $0.99 monthly, addressing limitations of the free tier. This pricing strategy targets power users who exceed 2GB capacity, though details about billing frequency remain unclear. The feature's rollout timeline is uncertain, but beta testing is expected before public release.

WhatsApp's move into cloud storage competition could reshape messaging app data management. By offering integrated encryption and tiered storage, the platform may challenge established cloud services while maintaining its security reputation. Availability in beta channels suggests imminent testing, but widespread adoption hinges on user trust in WhatsApp's cloud infrastructure.