Nothing CEO Carl Pei confirmed that upcoming products launching before the end of March will feature UFS 3.1 storage, a clear upgrade for the anticipated Nothing Phone (4a) series. This move marks a significant shift from the previous generation, which utilized UFS 2.2 storage across the board.

Pei framed the industry's current dilemma as a choice between raising prices or downgrading specs, citing soaring RAM costs driven by AI data center investments. He suggests the era of 'more specs for less money' is ending, forcing brands to make tough decisions about pricing and hardware configurations.

The decision to upgrade storage contradicts previous marketing from Nothing, which once dismissed UFS 3.1 benefits as 'marginal' compared to software optimizations. This reversal suggests the company is responding to mounting competitive pressure. Consumers can likely expect the Phone (4a) series to arrive with higher price tags to offset these improved components.