Netflix is reintroducing free trials, offering users access for periods ranging from 7 to 30 days. The duration can depend on the individual user, and sometimes accessing the service via an incognito window or by clearing cookies may unlock the full 30-day period. Notably, these trials appear unavailable in the US and UK.

Users are typically prompted to select a subscription plan during signup, which will automatically renew at the end of the trial. This means new users could opt for the most expensive Premium plan, which supports 4K HDR streaming, without immediate cost.

The company's decision to offer free trials comes after a period of increased revenue focus, including price hikes and measures against password sharing. This move suggests Netflix may be seeking to accelerate user growth, potentially due to a slowdown in its subscriber base expansion.