Pre-orders for the iPhone 18 Pro models start tomorrow, September 12, but Apple.com’s store is already live. US prices: iPhone 18 Pro (coming Saturday) – 256GB $1,200, 512GB $1,400, 1TB $1,800, 2TB $2,400. iPhone 18 Pro Max pricing follows similarly.

The iPhone Duo is listed but pre-orders begin October 16, with sales on the 23rd. Third-party retailers like Walmart already offer the iPhone 18 Pro and Pro Max with carrier deals, though the foldable Duo isn’t available yet. For help choosing, see our specs comparison between the iPhone 18 Pro (Max) and iPhone Duo, or between the Duo and Galaxy Z Fold8.

Apple also refreshed wearables: the Apple Watch Series 12 hits Walmart tomorrow with upgraded heart rate sensors and AI audio features. The new AirPods 5 are cheaper, with improved noise cancellation and spatial audio; a $20 upgrade adds wireless charging.