Xbox's new CEO Asha Sharma has acknowledged in a leaked memo that Game Pass has become too expensive for players. The memo, reported by The Verge, reveals Sharma's recognition that the current subscription model needs significant changes to provide better value.

Microsoft raised Game Pass prices twice within 15 months, causing many subscribers to reconsider the service's value. Despite price hikes, Xbox continues adding new titles including Hades 2, Kiln, and the Call of Duty: Modern Warfare remake to the platform. Sources suggest the addition of the CoD franchise may have contributed to price increases since Microsoft loses revenue by offering the latest entries through subscription.

While it's too early to predict major changes, Sharma's acknowledgment of the pricing problem marks a shift from Xbox's recent strategy. The company faces pressure to balance content offerings with affordability as it evolves Game Pass into a more flexible system. This internal recognition of subscriber concerns could signal meaningful changes ahead for the gaming subscription service.