Paramount Pictures and AMC theaters have launched a collectible Street Fighter popcorn bucket shaped like Guile's iconic gravity-defying flattop hair. The bucket can be worn on the head, adding to the fun for moviegoers. WWE star Cody Rhodes, who plays Guile in the film, demonstrated the bucket in a social media post.

The design is described as gloriously goofy and true to the Street Fighter spirit. The bucket is part of a theater strategy to attract audiences post-pandemic with elaborate, novelty concessions. Similar to past collectibles like the Yoshi bucket for The Super Mario Galaxy Movie, this item aims to enhance the theatrical experience.

Guile's original game design and hairstyle are noted to be inspired by characters from Jo Jo's Bizarre Adventure. Street Fighter is set to hit theaters on October 16. The bucket offers a playful way for fans to engage with the film, especially those dressing as Guile for Halloween.