Roku is introducing Roklue, a new trivia game designed to gamify content discovery on its streaming platform. The game, which debuts March 7, will quiz players on popular movies and TV shows, offering links to stream referenced content directly on their devices. The initial version, themed around Oscar season, is produced by B17 Entertainment, a Sony-owned company.

Roku plans to rotate thematic content throughout the year, with future editions focusing on music festivals, the Emmys, and holidays, according to Variety. The company aims to boost user engagement by combining entertainment with content discovery, creating a win-win scenario where viewers find new shows while Roku increases platform interaction.

While the game appears harmless on the surface, questions remain about potential monetization strategies. The article suggests Roku could eventually link to content on platforms users don't subscribe to, potentially earning referral fees. Roklue will be available for free on Roku home screens without requiring downloads, making it easily accessible to the platform's user base.