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NBC pivots Wordle into primetime game show with major players

Engadget •
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NBC is set to launch a new TV format based on the popular Wordle puzzle game, promising a dynamic, team-based experience. The production, led by Jimmy Fallon and co-hosted by Savannah Guthrie, will focus on solving five-letter challenges while adding competitive squads for a cash prize. This move builds on Wordle’s online success, blending engagement and strategy for viewers.

The project marks a significant step for The New York Times to expand its digital content into traditional television, leveraging its strong brand and expertise. With a clear structure and exciting incentives, the upcoming show aims to attract both longtime Wordle fans and new audiences. This development signals a strategic push to capture more entertainment viewers through familiar game formats.