Garmin appears to be developing a CIRQA fitness band that could challenge Whoop's dominance in the health tracking market. The device, identified through a February trademark filing, would measure physical parameters and physiological data. This potential move follows Garmin's accidental leak of the device via a removed store page in January, suggesting the company is serious about entering this specialized fitness segment.

The CIRQA would track recovery from physical and emotional stress, alertness levels, and performance metrics—features that directly compete with Whoop's value proposition. While Garmin's existing devices already monitor biometrics, this new band appears designed specifically for athletes and health enthusiasts who prioritize detailed recovery data over smartwatch features like notifications or apps.

Whoop recently secured $575 million in funding, demonstrating the market's strength for specialized fitness tracking. With Google's Fitbit also developing a Whoop-style device teased by Steph Curry, Garmin's potential entry suggests three major tech companies now see value in screen-first, data-focused wearables rather than traditional smartwatches.