ExpressVPN is expanding its suite of offerings with the launch of four new standalone apps. These include ExpressKeys, a password manager; ExpressMailGuard, a masked email relay; ExpressAI, an encrypted AI platform; and Identity Defender, which monitors for threats. ExpressKeys and ExpressMailGuard are available now, with Identity Defender launching in the US on February 26th.

This move marks a shift towards a more comprehensive cybersecurity ecosystem. ExpressVPN is building on its existing VPN service by offering these additional tools. They are designed to integrate seamlessly with the current subscription tiers. The standalone apps aim to provide users with more focused and potentially faster updates. The company hopes to provide a more holistic security experience.

ExpressKeys replaces the previous password management feature within the main ExpressVPN app. Identity Defender, available to Advanced and Pro subscribers, offers data removal and identity theft insurance. ExpressMailGuard allows users to create burner email addresses. ExpressAI is an AI platform with encrypted servers.

Ultimately, this is a strategic move to boost the appeal of the ExpressVPN subscription. By offering a bundle of security tools, the company is aiming to provide a more complete package, potentially attracting more subscribers. It will be interesting to see how well these standalone apps perform and if they drive further growth for the company.