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1 articles summarized · Last updated: LATEST

Last updated: April 29, 2026, 11:30 PM ET

Consumer Technology & Marketing

Apple launched a campaign in China emphasizing the health and rescue capabilities of the Apple Watch, titled “Thankfully, I was wearing it.” This initiative is paired with a special tie-in podcast where three users recount how the device directly assisted them in emergency situations, aiming to deepen user engagement within the critical Chinese market.