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Last updated: April 6, 2026, 8:30 AM ET

Consumer Tech & Space Imagery

The upcoming Artemis II mission astronauts are already generating marketing material, capturing stunning views of Earth using the unreleased iPhone 17 Pro Max device. This immediate celestial documentation suggests Apple is poised to launch a fresh "Shot on iPhone" advertising push leveraging high-altitude, deep-space photography captured by the crew en route to the Moon.