Apple News 3d Briefing
×Markets & Deals
The S&P 500 9to5mac.com fell 1.2% marking its first two-week loss since June, signaling continued market volatility. Entrata 9to5mac.com is working with Goldman Sachs and JPMorgan on an IPO, expanding its portfolio beyond its core Jamf acquisition. Meanwhile, Apple 9to5mac.com announced two new products today: the iPhone 17e and an iPad Air with M4 chip, though the latter's performance core count was reduced compared to the Pro model. Apple's new products add the C1X chip for three unique advantages, including improved efficiency and connectivity.
Product Launches
Apple officially announced the iPhone 17e today with increased base storage options and Mag Safe integration, solving the iPhone 16e’s biggest problem of limited Mag Safe compatibility. The iPhone 17e is a solid upgrade but looks dated on day one. Gamakay appleinsider.com launched the TK75HE V2 mechanical keyboard, a gamer-focused device with RGB elements and very plastic construction, though it remains relatively quiet. For accessory deals, Air Pods 4 ANC hit a $119 low price on Amazon, and all Apple Watch Series 11 models are $100 off.
Software & Services Updates
Apple is pushing iOS 26.4 to developers, with the third beta including AI-powered Apple Music updates and tweaks to the Always On Display. The M4 chip used in the new iPad Air does not have the same performance as the Pro version, thanks to core count changes. Apple changed its trade-in values for select iPhone, iPad, Mac, and Apple Watch models, with trade-ins available online or in-store. Apple Stores in the UAE temporarily closed, and Apple advised employees to expect a "major rush" of customers this week.
Industry & Policy
Australia could soon force the Apple App Store to remove AI apps that let users access adult or violent content without age verification. Anthropic is luring Chat GPT users with a free memory import tool, while Siri macrumors.com may soon run on Google servers, according to a report. Apple reported that its foldable iPad is still in development, potentially arriving by 2029, and an OLED MacBook Air is expected in 2028.