Apple is reportedly preparing an October 28 launch covering a series of iPad and Mac releases, ranging from the OLED touch-screen MacBook Pro to a new iPad mini.
Following its October 12, 2026 unveiling of the HomeView through briefings and videos rather than an event, Apple is now expected to take the same approach again. According to Bloomberg, an extensive all-day press briefing is scheduled for Wednesday, October 28. Mark Gurman reported that Apple is inviting some media to an all-day product launch experience on Oct. 28 in Los Angeles, covering the touch-screen MacBooks, iPad mini and M6 Macs.
The OLED MacBook Pro has been rumored for some time. An updated iPad mini with an OLED screen has also been predicted, reportedly featuring an 8.4-inch LTPS rear panel with hybrid OLED but a 60Hz refresh rate and no ProMotion. The reference to M6 Macs, plural, could mean the 14-inch and 16-inch MacBook Pro models, but most likely points to the iMac, which has not been updated in two years. Previous reports claimed an M6 iMac would arrive before the end of 2026.
The launch date may still be close to year's end. If an M6 iMac is unveiled on October 28, it is unlikely to ship that day. Pre-orders would more likely open in early November, with shipping arriving between mid and late November. Apple will presumably want the earliest possible date, since an iMac could be a strong seller for the holiday season. The same could be true of the new HomeView, which would help Apple's earnings given that it has no new base iPhone in its lineup this year.
Source: AppleInsider · Summarized by HeadlinesBriefing