Apple CEO Tim Cook is transitioning to Executive Chairman on September 1, but he's already assuming his expanded government liaison role. Cook recently held a virtual meeting with EU Commission Executive Vice President Henna Virkkunen to discuss launching Apple's new AI tools in Europe without violating the Digital Markets Act. The conversation was described as "constructive" by people familiar with the exchange.

The regulatory conflict emerged after WWDC 2026, where Apple unveiled Foundation Models and AI features that EU users cannot access. The DMA's strict requirements prevent Apple from launching these capabilities in their current form, creating a significant regional gap in Apple's AI strategy and leaving European customers without access to the new Siri enhancements and system optimizations.

Cook's direct involvement signals Apple's recognition of the political stakes involved. Traditionally, such regulatory negotiations would fall to other executives, but with his upcoming leadership change, Cook is positioning himself as the point person for EU regulatory challenges. This personal engagement suggests Apple understands that resolving these issues requires high-level attention.

The situation highlights the tension between Apple's innovation timeline and Europe's regulatory framework. With John Ternus set to become CEO, Apple faces ongoing uncertainty about when EU customers might access the AI features showcased just weeks ago.