Apple CEO John Ternus faced intense criticism from analysts and media for reading from a script during his first earnings call. Critics from Bloomberg and Fortune argued the scripted format prevented genuine insight into Apple's philosophy under new leadership. The backlash comes amid broader scrutiny of Apple's labor practices and supplier relations, though many argue focusing on Ternus's delivery is misplaced.
Earnings calls industry-wide follow this structured format, with opening remarks always scripted to comply with SEC regulations. Despite the format, Ternus did share specific details about Apple's philosophy, calling it the "greatest company in the world." Investors and journalists alike know this format well, rendering the criticism of Ternus as "pathetic" and "ridiculous" to many observers.
Source: AppleInsider · Summarized by HeadlinesBriefing