Apple’s team is reportedly adding a deep red finish to the upcoming iPhone 18 Pro, a hue Bloomberg called crimson in February. The color could replace Cosmic Orange or join it, mirroring past tactics where bold shades drove higher margins. Renderings depict the back and frame coated in the new red. Pricing rumors suggest a modest surcharge potentially.

Leaker Digital Chat Station weighed in today, citing indirect evidence: an Android competitor’s prototype sporting the same crimson tone. The implication is that rival manufacturers are tracking Apple’s color roadmap, ready to counter‑launch similar models. Gurman, however, cautions that the Android leak may simply echo Bloomberg’s original claim, offering no fresh confirmation. If the Android prototype reaches market, it could validate the color’s appeal.

Given the success of Cosmic Orange last year, analysts expect a vivid red to boost accessory sales and spur upgrades. Even if Apple keeps both shades, the move reinforces color as a revenue lever. For consumers, the iPhone 18 Pro may arrive with a standout palette, and early adopters will likely pay a premium for the eye‑catching finish.