Apple CEO John Ternus turned heads on the 78th Primetime Emmy Awards red carpet, showcasing the new iPhone Duo to a delighted press gaggle. Footage posted by Deadline captures Ternus pulling the device from his tuxedo and opening it for cameras, eliciting a squeal of excitement from the reporter. However, the internet reaction was swift and critical.

Commenters quickly focused on the device's display quality, lamenting the matte screen and visibility issues in bright lighting. Some critics claimed the screen quality was poor enough to reconsider other foldable options, while others argued the crease was difficult to see due to the screen's texture. While some online users questioned if the device was his actual daily driver, the clip clearly shows Ternus actively using the phone.

Critics noted that judging smartphone displays on a bright red carpet is inherently difficult due to extreme lighting conditions and broadcast camera settings optimized for human subjects, not screens. The incident highlights the intense scrutiny Apple's new hardware faces under Tim Cook's leadership, with the iPhone Duo's performance becoming a talking point alongside the network's Emmy successes.