Hours before his last WWDC keynote, Tim Cook posted a minute‑long video on X showing a string of celebrities on FaceTime offering quirky advice on his trademark opening line. The clip features singer Lainey Wilson, Jimmy Fallon, Brett Goldstein, Whoopi Goldberg, Harrison Ford, Rhea Seehorn, DJ Zedd and others, each suggesting a twist on the classic "good morning."

The routine has become a staple of Apple presentations, signaling the start of a high‑profile developer conference that draws millions of viewers. By turning a simple greeting into a light‑hearted teaser, Apple reinforces its brand personality while giving fans a glimpse of the CEO’s personality before the formal agenda begins. The video ends with Cook thanking the group and confirming he’ll stick with his usual phrasing.

Cook’s final "good morning" will air at 1 p.m. Eastern during the WWDC keynote, streamed on the Apple Events page, the Apple TV app, and YouTube. The segment caps a tradition that has defined the company's public image for years, offering a nostalgic close to Cook’s era of keynote openings.