B&H Photo launched a flash sale that cuts the price of the 2026 14‑inch MacBook Pro with the new M5 Pro chip to $1,949, a $250 discount off the usual list. The deal, limited to today, undercuts Amazon by $35 and adds free two‑day shipping across the contiguous United States. The M5 Pro marks Apple’s first 15‑core CPU and 16‑core GPU laptop configuration for creative professionals worldwide.

Inside the Space Black model, Apple equips the laptop with 24 GB of unified memory and a 1 TB SSD, doubling the base storage from the previous M4 Pro line. The M5 Pro’s architecture delivers up to 30 % faster single‑thread performance and 40 % higher graphics throughput, enabling smoother video editing, tighter rendering, and reduced thermal throttling during heavy workloads, especially in demanding creative applications and extended multitasking sessions.

The $1,949 price, the lowest ever for this configuration, makes the 14‑inch Pro accessible to a broader range of professionals and creators who need portability without compromising power. B&H’s $210 instant discount plus a $40 coupon stack to $250 savings, ending 8:59 p.m. PT, underscores a rare aggressive push by Apple retailers. For anyone upgrading, the M5 Pro now offers the best speed, storage, and value today.