Amazon has rolled out the first sizable price cut of 2026 for the Apple Watch Ultra 3, trimming $99 off select configurations. The discount brings the 45‑mm stainless‑steel case down to $699.99 for Natural and Black finishes, a drop from the usual $799 list price. Buyers can also snag Milanese Loop versions for $799.99, down $100 from $899 and include free shipping on most orders.

These offers arrive after months of stable pricing for the 2025‑generation smartwatch, making them the second‑best deals recorded this year. Amazon lists six SKUs—including Ocean Band and Trail Loop options—each within $19 of the model’s all‑time low. Shoppers seeking premium durability and advanced health sensors find the timing especially attractive, making it a compelling option for early adopters eyeing the upcoming firmware upgrades.

For consumers, the cut narrows the gap between the Ultra line and Apple’s standard Series models, potentially boosting adoption among athletes and outdoor enthusiasts who value the deeper battery life and rugged design. With the discount now live, shoppers can lock in near‑record pricing before the next promotional window opens. This price pressure also signals retailers’ confidence in moving inventory ahead of the next generation's release.