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Apple Targets Intel Holdouts with New iMac and MacBook Pro

AppleInsider •
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Apple continues to push users away from Intel-based Macs with its latest M6 iMac and MacBook Pro, emphasizing the dramatic performance leap even for current Apple Silicon owners. Despite Apple Silicon being around for six years, many users remain on older Intel models. Apple's marketing highlights comparisons like an 18x performance boost over popular Intel iMacs, targeting those who haven't yet switched.

The company faces a dual challenge: convincing Intel holdouts to upgrade while also motivating existing Apple Silicon users to move beyond M1 or M2. The new 24-inch M6 iMac replaces the 27-inch Intel model, and the 14-inch MacBook Pro gets updated with M6 chips. Apple argues the upgrade is now more compelling than ever, especially for Intel users.

Source: AppleInsider · Summarized by HeadlinesBriefing