---
title: Apple Shares Hit Record High on iPhone Duo and Siri AI
description: "Via AppleInsider: Apple shares closed at a record high of **$338.98** after investors responded to improved Siri AI and attention on the **iPhone Duo**. In M..."
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### Apple Shares Hit Record High on iPhone Duo and Siri AI

AppleInsider • September 21, 2026 at 4:03 PM ET

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Apple shares closed at a record high of **$338.98** after investors responded to improved Siri AI and attention on the **iPhone Duo**. In May 2026, shares twice hit record highs, surpassing **$300**. Since then, **John Ternus** took over as CEO from **Tim Cook**, and Apple launched new hardware and software.

The stock broke the previous record close of $338.49. AAPL's growth is notable amid criticism that Apple is behind in AI. The iPhone Duo answers foldable market doubts, positioning Apple as best despite its price and pre-shipment status. iOS 27 with Siri AI has shifted perceptions from behind to level or ahead.

Investors see Apple's cautious AI approach as attractive amid unease over over-extended firms like **OpenAI**, which is losing **$1.25** per $1 earned and won't IPO this year.

Investors will gauge iPhone Duo success via pre-orders on **October 16, 2026**, and in stores **October 23**. Analysts note slow iPhone 18 Pro orders. Apple's next earnings report is expected at the end of October 2026.

[Read original article](https://appleinsider.com/articles/26/09/21/apple-shares-hit-record-high-after-iphone-duo-and-siri-ai-success)

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