Apple is already working on a third-gen iPhone Fold slated for 2028, per reports from Mark Gurman. Despite the first-gen model not yet shipping, the company is preparing multiple follow-ups. Gurman cited Apple's long-term planning, noting that major product overhauls often take years. The second-gen iPhone Fold is rumored for late 2027, possibly tied to the iPhone's 20th anniversary. Gurman suggests the third-gen could feature larger displays for both internal and external screens. Apple's supply chain allows it to develop multiple generations simultaneously, minimizing financial risk if the foldable underperforms.

The iPhone Fold's delayed launch hasn't halted Apple's momentum. Gurman's reports in his Bloomberg newsletter emphasize the company's proactive approach. While specifics about the third-gen remain scarce, the focus on iterative improvements aligns with Apple's strategy. This forward-looking mindset reflects the company's need to secure supply chains and R&D pipelines ahead of consumer demand.

Analysts suggest Apple's commitment to foldables is driven by competitive necessity. Even if the first-gen flops, the cost of abandoning the project would be manageable. The third-gen plan underscores Apple's confidence in the foldable market, despite early challenges. Gurman's insights highlight how Apple balances innovation with pragmatic timelines, ensuring sustained product development cycles.