Amazon's Prime Day 2026 has kicked off with steep discounts on Apple hardware. The Apple Watch Ultra 3 drops to $649, while AirPods Max 2 reach $399, marking some of the lowest prices ever seen. Even entry‑level accessories like the iPhone 15 silicone case sell for $14, underscoring the depth of the promotion.

Deal hunters can also snag iPad models starting at $299, with the 11‑inch A16 iPad priced at that exact figure. The 13‑inch M4 iPad Air receives a $100 discount, while the iPad Pro 11‑inch 1TB configuration falls to $1,499, a $200 saving. These cuts push Apple’s tablet lineup into a more affordable bracket for budget‑conscious shoppers.

MacBook prices tumble as well, with the entry‑level MacBook Neo listed at $589.99 and M5 MacBook Air models sliding to $949. Higher‑end 14‑inch MacBook Pro configurations now sit just above $1,500, delivering flagship performance at reduced cost. Consumers walking away with premium Apple gear at discount prices illustrate Amazon’s strategy to drive hardware sales during the shopping holiday.

The breadth of discounts forces retailers to reevaluate pricing on Apple inventory, as Amazon’s deep cuts set a new benchmark for the season. Brands that rely on margin‑heavy sales may see pressure, while consumers benefit from unprecedented access to premium devices without waiting for holiday sales.