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Apple deals hit $399 on Prime Day, iPad mini $100 off

AppleInsider •
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Amazon's Prime Day 2026 entered its second day with Apple gear seeing deeper cuts. Every iPad mini 7 model drops $100, pushing the 128 GB Wi‑Fi version to $399. Record‑low pricing also lands on the AirPods Max 2 at $399 and the Apple Watch Series 11 starting at $279. Shoppers can snag these offers while inventory lasts.

Deal hunters also see steep discounts across the broader catalog: AirPods Pro 3 fall to $179, a $70 reduction; the 4‑pack AirTag 2 hits $89; and the 13‑inch MacBook Air M5 trims $150 to $949. iPad Air models dip $80‑$100, while the 13‑inch iPad Pro 13‑inch loses $250, reaching $1,050. These markdowns represent up to 71 % off accessories.

Consumers benefit from Amazon leveraging its Prime Day platform to move excess Apple inventory ahead of the holiday season, a tactic that pressures competitors to match pricing. With flagship devices now under $300 in some configurations, the discounts could reshape buying cycles for Apple fans, forcing the company to reconsider its pricing strategy for future launches.

Overall, Prime Day delivers the deepest Apple price cuts of the year, with savings ranging from 10 % on accessories to over 70 % on select peripherals. Buyers who act quickly can lock in deals that undercut typical retail prices by several hundred dollars, making this the prime window for upgrading Apple ecosystems.