Apple AirPods 4 are marked down to $99.99 (no ANC) and $148.99 (with ANC) during Amazon's Big Spring Sale, alongside the AirPods Pro 3 at $199—$50 off MSRP. These deals align with broader Apple product discounts, including the Apple Watch S9 at $299 and a $949 MacBook Air. The sale reflects Apple’s end-of-quarter clearance strategy, offering consumers early access to spring pricing.

Analysts suggest this could signal aggressive inventory turnover ahead of new product cycles. Amazon’s partnership with Apple highlights growing competition in the wireless audio market, where both brands vie for dominance through seasonal promotions.