Amazon is offering a significant discount on Apple's MacBook Neo, bringing the 512GB model down to $689.99. This price point represents the lowest seen since Apple recently increased prices across its Mac and iPad lines.

The markdown saves consumers $110 on the Indigo finish variant. This deal arrives as Apple has raised prices on its broader laptop and tablet offerings, making the MacBook Neo a more accessible option for those seeking a portable machine for everyday tasks like email and web browsing.

The 13-inch MacBook Neo is positioned as an alternative to more expensive models like the MacBook Air, especially for users who don't require the power of a MacBook Pro. Inventory is reportedly dwindling, with Prime members seeing delivery estimates between July 15th and July 20th, suggesting strong consumer interest in this discounted Apple laptop.