Prime Day ends tonight, and Amazon pushes Apple Watch prices to new lows. The Apple Watch SE 3 drops to $199, a $50 cut, while the Series 11 starts at $279, slashing $120 off the retail price. Buyers can also snag the Ultra 3 for $649, a $150 discount today.

These markdowns hit consumers ready for a summer fitness push. The SE 3’s 40mm aluminum case pairs with a sport band, while the Series 11 offers GPS and optional cellular in titanium for $639. The Ultra 3’s titanium case and ocean band make it the most robust option at a fraction of its MSRP now.

Amazon’s deal spread covers three generations, appealing to both budget shoppers and premium users. The $160 reduction on the Series 11 cellular variant undercuts many competitors’ flagship offerings, positioning Apple as a price‑competitive player in the smartwatch arena.

With Prime Day closing, buyers face a narrow window to lock in savings. The sharp price cuts could drive a spike in sales, pushing Apple’s watch sales volume higher and tightening competition among smartwatch makers today.