Amazon has kicked off its Prime Day 2026 pre‑sale by cutting the Apple Watch Series 11 to $299. The price drop represents a $100‑$140 discount across most configurations, including 42 mm and 46 mm aluminum GPS models and several GPS + Cellular variants. Titanium variants are also discounted, though they stay above $500. Shoppers eyeing a Father’s Day present now see the flagship wearable at a near‑entry‑level price.

Earlier this year Apple rolled out the Series 11 with a dual‑processor S9 chip, always‑on Retina display and blood‑oxygen sensor, positioning it as the most capable health tracker in the lineup. Retail pricing hovered around $399 for the base GPS model, so Amazon’s cut squeezes roughly a quarter off the MSRP, pressuring competitors like Samsung and Fitbit to reconsider their own discount strategies.

Consumers can lock in the deal through Amazon’s standard checkout, with free two‑day shipping for Prime members. The promotion runs until the official Prime Day kickoff on July 15, giving early birds a window to upgrade without waiting for the typical holiday markdowns. As a result, Amazon captures a sizable share of the premium smartwatch market this season.