Walmart has quietly doubled the price of its entry-level Onn FHD Streaming Stick with Google TV, raising it from $15 to $30. The budget device, launched in 2023 as one of the most affordable streaming options, now costs twice what early adopters paid. Shoppers who aren't logged into Walmart accounts already see the higher price tag, while signed-in users still view the original $15 figure.

This marks the latest in a series of price hikes across Walmart's streaming lineup. The Onn 4K Plus jumped from $30 to $40, and the 4K Pro increased from $50 to $60. These adjustments reflect broader industry pressures as AI infrastructure demand drives up memory component costs, squeezing margins on already-thin budget hardware.

The streaming stick market has grown increasingly competitive, with Google TV platform devices from various manufacturers competing on price. Walmart's Onn brand positioned itself as the value leader, but rising component costs are eroding that advantage. Consumers seeking affordable Google TV access now face fewer budget options as manufacturers pass increased costs to buyers.

While Walmart hasn't officially commented on the pricing strategy, the pattern suggests permanent changes are coming. The company's most affordable streaming option may soon settle at the $30 mark, eliminating one of the last true budget-friendly Google TV devices in the market.