Google is expanding the Google Play Store beyond apps and games. A new "Shop devices" section lets users browse and buy Google Pixel and Samsung Galaxy hardware directly through the app. The option appears when users tap their profile icon in the top-right corner, and it redirects them to Google's existing hardware storefront, as first spotted by 9to5Google.
The portal currently lists devices including the Samsung Galaxy S26 and Galaxy S26 Ultra, alongside Google's own products such as the Pixel 10a, Pixel Watch 4, Pixel 11 Pro Fold, Google TV Streamer, Pixel 11, and Pixel 11 Pro. The Galaxy Z Flip 8 is also listed. However, the selection is not a complete storefront for either brand yet, and only select devices are available for now. Google could expand the range as more products are added.
Eligible Google One subscribers can also use the 10% Google Store credit benefit when buying supported devices through the portal. That credit can then be applied to any future Google Store purchase.
The most notable detail is that Google does not appear to have updated Samsung's Galaxy S26 prices in the new section. Samsung recently raised U.S. prices for the S26 lineup by $100, so the base model now starts at $1,000 and the Galaxy S26 Ultra starts at $1,400. The Shop Devices portal still shows the older, lower prices, so shoppers may pay less than Samsung's revised pricing, though they should check the final total at checkout. Retailers such as Amazon may still offer better discounts on the Galaxy S26 series.
Source: Android Central · Summarized by HeadlinesBriefing