NVIDIA is aggressively expanding its GeForce Now cloud gaming service, aiming to make it accessible on a wide range of platforms. The service, which allows users to play their own games on the cloud, is now available natively on select Amazon streaming devices, Samsung, and LG smart TVs. This expansion is a strategic move to compete with Microsoft's Xbox Game Pass, offering a more flexible gaming experience.

GeForce Now's appeal lies in its ability to let users play their existing game libraries without worrying about hardware limitations. This is particularly beneficial for gamers like Harish Jonnalagadda, who struggle to find time to play due to family commitments. By using the cloud, gamers can focus solely on the gaming experience, bypassing the need for high-end local hardware.

NVIDIA's commitment to Linux support is noteworthy, as it caters to a growing segment of gamers frustrated with Windows. The inclusion of flight stick integration, demonstrated at CES 2026 with Microsoft Flight Simulator, showcases the service's potential for specialized gaming experiences. The near-instantaneous input response during the demo suggests a promising future for cloud gaming.

The service is available in over 60 countries, but NVIDIA is working to fill the gap in India, where it was originally slated for launch in 2025 but has been pushed to 2026. This expansion will provide Indian gamers with more options, increasing competition and potentially improving service quality. As NVIDIA continues to enhance GeForce Now, it positions itself as a strong contender in the cloud gaming market.