Research from Counterpoint Research suggests 2026 will be a pivotal year for book-style foldables, with OEMs prioritizing larger, more versatile designs. The firm predicts these devices could account for 65% of shipped foldables by 2026, up from 52% in 2025. Samsung’s Galaxy Z Fold 7 is highlighted as a key driver, showcasing improved durability and user appeal. Analysts note this shift reflects growing consumer demand for productivity-focused hardware.

Samsung’s success with the Galaxy Z Fold 7 has spurred a 60,000-unit production increase, driven by pre-order demand. The device’s hinge upgrades, thinner profile, and extended lifespan (500,000 folds) have resonated with users, particularly in South Korea and the U.S. This surge underscores the viability of book-style foldables as a mainstream category.

Apple is expected to enter the book-style foldable market in late 2026 with a 1:1.414 wide-fold display, signaling broader industry adoption. This move could intensify competition and accelerate innovation in foldable technology, as OEMs aim to capture expanding market segments.

The trend toward book-style foldables highlights a strategic pivot for manufacturers, balancing form factor with functionality. As these devices gain traction, they may redefine smartphone design, offering enhanced multitasking and screen real estate. The 2026 outlook suggests a transformative phase for foldable tech, with Samsung and Apple leading the charge.