Apple CEO Tim Cook will leave the role on September 1, and today’s WWDC keynote is expected to be his last appearance delivering the trademark “Good morning.” Ahead of the livestream, Cook posted a playful video on X featuring a roster of stars riffing on the line, turning a long‑standing meme into a farewell salute. The clip dropped minutes before the opening, sparking rapid shares.

The today’s clip shows Rhea Seehorn, Brett Goldstein, Jimmy Fallon, Whoopi Goldberg and several other well‑known names delivering tongue‑in‑cheek humor greetings. Their participation underscores how Cook’s opening has become a cultural touchstone within Apple events, prompting fans to anticipate the moment each year. By enlisting Hollywood talent, the video amplifies the sense of an era ending.

The keynote begins at 1:00 p.m. ET, streaming worldwide on Apple’s site. With Cook’s departure, the company faces its first leadership transition in over a decade, putting pressure on senior executives to maintain the brand’s polished public image. The farewell video signals a clean break, marking the end of an era for Apple’s stagecraft. Analysts will watch how the new CEO inherits this spotlight.