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Prime Day slashes Apple prices, iPhone 17 Pro hits $365 off

9to5Mac •
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Amazon’s 2026 Prime Day has gone live, slashing prices on a swath of Apple hardware. The biggest headline is the AirPods Max 2 discount, a straight $150 cut to $399. Earbuds aren’t far behind, with the AirPods Pro 3 down $70 to $179 and the base AirPods 4 at $99. These drops hit significantly below the list prices seen on launch.

Apple Watch models also see lows, with Series 11 starting at $279 and the Ultra 3 trimmed by $150 to $649. The entry‑level SE 3 drops to $199, making a smartwatch entry point cheap. Meanwhile, the iPhone 17 Pro reaches an all‑time low of $365 off on Amazon Renewed Premium units, a price tier for a flagship. The savings apply to both carrier‑unlocked and cellular models, widening appeal.

Other accessories join the frenzy: the black Apple Magic Mouse snaps up at its lowest price in over a year, AirTag 2 falls to $22 each, and the M5 MacBook Air lineup offers $150 discounts across most configurations. With millions of deals spanning four days, Amazon is forcing Apple’s ecosystem into a price‑competitive arena, giving budget‑conscious buyers unprecedented access.