As someone who loves both Apple and Pokémon, I never expected these worlds to collide, but Beats and The Pokémon Company have teamed up on a special edition Beats Pill. The collab features both Pikachu and Mimikyu, with a two-tone design, unique accessories and plenty of attention to detail in a speaker fans already know and love.
The design is the main selling point. The packaging splits into Pikachu's bright yellow on one side and Mimikyu's grayscale monotone on the other, with each Pokémon's ears popping past the box. Open it up and both characters appear directly on the speaker grille, giving the Pill a very different personality from standard versions. Protruding lightning bolts with chrome accents extend from the Pikachu side, adding texture. The lanyard also carries a rubber, double-sided charm with the Beats logo on one side and a Poké Ball on the other, making the whole package feel more like a collectible than a speaker.
Underneath the theming, this is the same Beats Pill Apple has been selling. It keeps the custom racetrack woofer and dedicated tweeter, up to 24 hours of playback, 10 minutes of charging for up to two hours of playback, and IP67 dust and water resistance. It also supports high-resolution lossless playback over a wired connection, can charge a smartphone through its USB-C port, and offers one-tap pairing with Apple and Android devices.
The Pokémon x Beats Pill is available starting October 15th at 11 AM EST, online or in-store at Apple and Target, for $149. A standard Beats Pill costs $149 at Apple and $129 at Target and other retailers. Overall, the reviewer considers it a fun, detailed collab that will likely sell out quickly, especially among collectors who may keep it sealed.
Source: 9to5Mac · Summarized by HeadlinesBriefing