As someone who loves both Apple and Pokémon, I never expected these worlds to collide, but Beats and The Pokémon Company have teamed up on a special edition Beats Pill, and they nailed it. The collab features both Pikachu and Mimikyu, bringing a two-tone design, unique accessories, and plenty of attention to detail in a speaker fans already know and love.
The design is the selling point. The packaging splits between Pikachu's bright yellow and Mimikyu's grayscale, monotone look, with each Pokémon's ears popping past the box. Opening it reveals both characters on the speaker grill, giving the Pill a completely different personality. Mimikyu sits on the left and Pikachu on the right, with protruding chrome-accented lightning bolts that literally pop off the speaker. The lanyard charm is a rubber, double-sided circle showing the Beats logo on one side and a Poké Ball on the other. The unboxing and uniqueness make it feel more like a collectible than anything else.
Underneath the Pokémon touches, this is the same Beats Pill Apple has been selling. It keeps the custom racetrack woofer and dedicated tweeter, up to 24 hours of playback on a single charge, IP67 dust and water resistance, lossless playback over a wired connection, USB-C charging for compatible smartphones, and one-tap pairing with Apple and Android devices. There are no major hardware differences.
The Pokémon x Beats Pill is available starting October 15th at 11 AM EST, online or in-store at Apple and Target, for $149. A standard Beats Pill costs the same $149 at Apple and $129 at Target and other retailers. Overall, Beats nailed this collab. Pokémon fans considering a portable speaker have an obvious choice, and collectors will likely keep it sealed, so it may sell out quickly.
Source: 9to5Mac · Summarized by HeadlinesBriefing