A new Counterpoint Research report says Apple’s next-generation MacBook Pro will help drive a 50% increase in OLED notebook display shipments in 2026 alone. The research firm projects that advanced notebook display shipments will grow 11% year-over-year, outperforming the broader market, which is expected to decline 3%. OLED is set to widen its lead over Mini LED, rising from 56% of advanced display shipments in 2025 to 75% in 2026, while Mini LED drops from 44% to 25%.
Apple’s adoption of OLED in the rumored October 27 MacBook Pro—featuring a touchscreen, lighter chassis, and tandem OLED architecture—is a key driver. The same two-stack technology used in iPad Pro will be applied to the 14-inch and 16-inch models. Counterpoint forecasts OLED notebook panel shipments to grow 24% in 2027 and at a 26% CAGR through 2030, with revenue growing at 35% annually.
Source: 9to5Mac · Summarized by HeadlinesBriefing