While Apple wrestles with whether its upcoming glasses should include a camera, DuckDuckGo has taken a bold stance. The privacy‑first search engine is selling a pair of sunglasses dubbed the DuckDuckGo Paso Robles, marketed with the strapline “Normal F***ing Sunglasses.”

Knockaround and DuckDuckGo claim the pair are the world’s most innovative anti‑surveillance sunglasses. They feature no camera, no microphone, no AI, no battery, and no electronics—just a matte black frame with a glossy logo that blocks the sun and never sends data to the cloud. The company touts infinite battery life, zero notifications guaranteed, and a seamless offline mode.

Though the name and tagline pay for satire, the glasses are real and purchasable. It’s a clever PR move that highlights privacy concerns while offering a functional accessory.

The product underscores a growing market for privacy‑focused wearables, and serves as a reminder that tech giants can coexist with consumer demands for data‑free experiences.