Three new Bose AirPlay speakers launch today, reviving the 1990s Lifestyle brand. The lineup—Lifestyle Ultra Speaker, Ultra Soundbar, and Ultra Subwoofer—positions Bose directly against Apple’s HomePod. By reintroducing the historic sub‑brand, Bose signals a renewed focus on stylish audio for home entertainment.

At a price point of $299 to $349, the Ultra Speaker promises room‑filling sound from a single unit. Equipped with Bose’s Direct/Reflecting drivers—two front‑facing and an up‑firing unit—it projects sound toward ceilings and walls. Pairing two units creates a stereo experience, while TrueSpatial audio adds depth and spatial nuance.

CleanBass technology fuses a small woofer with a QuietPort opening and digital processing to deliver deep bass uncommon in compact speakers. The Soundbar and Subwoofer carry higher tags—$1,099 and $899 respectively—catering to users seeking a full‑stage setup. All three models support Apple AirPlay and Google Cast for seamless multi‑room streaming across different devices and rooms.

Customers can pre‑order the trio today, with delivery slated for May 15. By tapping a nostalgic brand name and pairing it with cutting‑edge audio tech, Bose aims to capture the premium smart‑speaker market that Apple and Sonos have dominated. The move underscores the ongoing battle for home‑audio dominance among competitors in the consumer audio ecosystem.