Beats is broadening its selection of woven USB-C cables with a new "Power Pink" color option, aiming to offer users a more expressive charging accessory. The company claims its cables undergo extensive testing for durability and are reinforced to prevent fraying.

The "Power Pink" lineup includes several configurations: a 1.5-meter USB-C to USB-C cable supporting 60W charging and USB 2.0 data transfer for $18.99. A longer 3-meter USB-C to USB-C variant also supports USB 2.0 data transfer but boosts charging capacity to 240W for $29.99. Additionally, a 1.5-meter USB-A to USB-C cable is available for $18.99, providing up to 15W charging for select iPhones and iPads, also with USB 2.0 data transfer.

These braided cables are designed for compatibility with both Apple and Android devices, supporting charging, syncing, audio, CarPlay, and data transfer. The "Power Pink" cable launches today on Apple's website and will be in Apple Stores starting July 8, with Target availability on July 12. Shoppers can currently find discounts of up to 37% on existing Beats USB-C cable models on Amazon.