Apple has launched a new “Switch to Safari” campaign to promote Safari as a more powerful and private browser than Chrome. The campaign includes a dedicated website and two YouTube videos highlighting Safari’s advantages, such as better battery life, stronger privacy, and faster performance. Safari offers up to 5 hours more video streaming on Mac compared to Chrome, and is up to 35% faster when loading frequently visited sites. Apple emphasizes Safari’s Intelligent Tracking Prevention and Distraction Control features, which limit third-party trackers and hide unwanted content. The site also compares Safari and Chrome side-by-side, showcasing features like Reader Mode, Notify Me, Profiles, and Apple Pay. This follows Apple’s earlier “Privacy on iPhone” campaign promoting Safari as the more private alternative to Chrome. The company continues its direct comparison strategy to win over Chrome users.
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Source: 9to5Mac · Summarized by HeadlinesBriefing