Apple’s SVP of Services, Eddy Cue, captured the 2026 Entertainment Person of the Year award at Cannes Lions, underscoring the company’s growing influence in media. Cue accepted the honor during the festival’s opening after delivering a keynote with producer Jerry Bruckheimer.

Cue’s speech highlighted Apple TV’s evolution from a niche streaming platform to a culture‑shaping force. He noted the service’s focus on giving top storytellers the best tools to create emotionally resonant content.

Apple’s press release praised Cue’s oversight of a broad ecosystem that includes Apple TV, Apple Music, Podcasts, Books, and more. The company stressed that Apple TV has become one of the industry’s most award‑winning platforms, positioning it as a key driver of entertainment innovation.

The ceremony also revealed plans for future projects, including a sequel to the Formula 1 film and a UFO thriller with director Joseph Kosinski, signaling Apple’s continued push into high‑profile original productions.